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Karyn Kent, Director of Sales, South Australian Tourism Commission A client since 2003 I have had the pleasure of working with Jovanka Ristich and IPR since appointing them as the South Australian Tourism Commission's (SATC's) public relations representative in 2003. In terms of past achievements, creativity and value for money, IPR were the clear stand-out, and since then have delivered for South Australia time and time again. The media exposure that IPR has achieved for South Australia over the years has been outstanding, and is a testament to their extensive media contacts and talent for matching the appropriate medium with the right story angle. In a competitive environment, IPR are able to deliver compelling and fresh messages about destination South Australia. The client relationship is one that is very important to IPR, and they continually demonstrate their willingness to go ‘above and beyond' to maximise opportunities. They know our product intimately; present ideas regularly and willingly work with us on a variety of projects, large and small. SATC consider them to be one of our most passionate, imaginative and highest producing PR agencies around the world. SATC is delighted to be working with IPR to grow consumer awareness of South Australia in the UK, and look forward to continuing our positive, strong relationship. Bill Muirhead, Agent General for South Australia "We have worked with IPR and Jovanka for the past seven years. During this period IPR has consistently generated brilliant features and stories in all media for South Australian tourism. Their excellent media contacts and in depth knowledge of our State are second to none. In the current economic climate IPR has maintained a regular stream of high profile features in specifically targeted national and specialist travel press. The latest example of this is in the Mail on Sunday (31 October 2010) with a superb feature on South Australia by Sir Ian Botham. There are also numerous other examples of how IPR has worked with high profile personalities to generate positive stories including the film director, Scott Hicks (Shine). During my three year tenure as Agent General I have found working with Jovanka a real pleasure. Her professionalism and ability are greatly appreciated by this office and the South Australia Tourism Commission. Esther Ward, Qantas Holidays, Market Development Manager A client since 2007 “Qantas Holidays has not looked back since taking on IPR and now considers them an integral part of the marketing department.The coverage received has far outweighed any expectations with the value of editorial coverage far exceeding any budgets we would have had to promote our product through conventional advertising mediums. Since working with IPR, PR activity has contributed to increasing enquiry and booking levels by 20-30% demonstrating a valuable return on investment.” Neil Saunders, South Australian Tourism Commission, Marketing Manager 2006-2010 A client since 2003 From the very beginning, over six years ago, we found that IPR provided a unique professionalism in their approach to the services they provide for the South Australian Tourism Commission. Added to this:
The team understands our need to make a modest budget work very hard and the approach of the staff is confident and creative, which meets our needs perfectly. Andrew McEvoy, former CEO of the South Australian Tourism Commission A client since 2003 ‘IPR do a great job promoting South Australia - finding clever ways to put the stories forward, associating the State with celebrity and quality and all things worth promoting. I think the key ingredient with IPR is their understanding of the local media scene in the UK - it means they put an angle on our stories that resonates with the media which helps us reach the consumers in a credible and compelling way' Michelle Kenna, Director of Sales and Marketing 1997-2009, Hamilton Island A client since 1998 In employing IPR, our goal was to have Hamilton Island read about and talked about in the UK as the best Great Barrier Reef destination in Australia. IPR was able to achieve this in a very short amount of time through media and the results continue to exceed our expectations year after year. IPR is hard working and dedicated with an irrefutable reputation in the industry. They have the best organisational skills of anyone we have worked with and are dedicated to their clients and their needs way and above the call of normal client/agency contact. Dave Simmons, CEO, Global Travel Market "IPR has demonstrated an excellent ability to consistently generate inspired and motivational press coverage as well as enjoying an exceptional reputation amongst the UK travel trade and media which enables IPR to achieve things that other PR agencies may not be able to do." RHA - Robert Hardless, Proprietor A client for 12 years 1995-2007 I have worked with IPR almost since their formation when I appointed them to look after Australia's Northern Territory. I continue to have a close working relationship and have no hesitation in recommending them to my client base. Their attention to detail and value for money is second to none. |
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